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The starting point: a system that couldn't keep up with scale
The company had been running Odoo for a long time — but on version 12, increasingly out of step with the growing demands of its online store. The core issue was performance: the site and sales processes were struggling to keep pace with the company's growth.
Handling 100–1,000 orders per month through its own online store and a B2B channel, with a team of about 30 people, the business needed a more robust foundation.
The decision was made to migrate from Odoo 12 to Odoo 18 — not a cosmetic update, but a full move to a newer architecture.
What changed: order handling, invoicing, integrations
The client identified three areas that improved the most: order handling, invoicing, and integrations (store, couriers, marketplace). The most tangible results came from the logistics integrations:
Regional store logic
Integrations were built with FedEx and DHL. The website automatically detects which country a visitor is coming from and adjusts the region, pricing, and available shipping methods accordingly.
EU/International redirect
A smooth redirect was added between the EU and International versions of the store — customers from Europe and customers from elsewhere each land on a shopping path suited to them, with no manual segmentation required on the company's side.
Interactive DHL map
An interactive DHL pickup-point map built from scratch. Customers can now choose their own drop-off location at checkout, eliminating manual coordination.
The company confirmed two hard metrics:
50%+
Reduction in manual operations - less data re-entry and fewer manual corrections in day-to-day order handling.
40%
Faster order fulfillment compared to before the implementation..